Marketing a Casino


A casino is a place where people can gamble and play games of chance. Often casinos will add additional features to attract customers, such as restaurants, free drinks, stage shows and dramatic scenery. Some casinos are more luxurious than others.

Many games of chance have a built-in advantage for the house, based on mathematic odds. This advantage, which is uniformly negative from the player’s perspective, is called the house edge. In addition, casinos take a commission on some of the money players win. The total amount of money won by the players is known as the payout.

Casino is a 1995 crime drama written and directed by Martin Scorsese, and starring Robert De Niro and Joe Pesci in their first roles together since Raging Bull. Based on the true story of organized crime in Las Vegas, the movie exposes a web of corruption that extends from casino bosses to politicians, union leaders, and an old-school mafia gang headquartered in Kansas City.

The film’s climactic torture-by-vice sequence (a popped eyeball and sound-designed baseball bat beating) was so hellacious that it required extensive cuts to avoid an NC-17 rating, and is widely considered one of the most graphic depictions of violence ever committed for the big screen. Despite its graphic violence, Scorsese’s Casino is a fascinating look at modern organized crime and the tangled relationship between the gambling industry and mobster politics.

As you market your casino, keep in mind that the games and entertainment options popular today are unlikely to be the same five or ten years from now. Focus on promoting the unique aspects of your casino that will distinguish it from competitors. Use location-based marketing to target guests who are within walking distance of your venue, and optimize content with keywords related to your amenities, location, and events.

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