Global economic growth in the digital era is a phenomenon that influences various aspects of community life, business and government policies throughout the world. Digital transformation, which includes technological innovations such as artificial intelligence, big data, and the internet of things (IoT), has created new opportunities that are changing the way we interact with the economy. One of the positive impacts of the digital era is increased productivity. Small and medium enterprises (SMEs) can access global markets through e-commerce platforms, thereby expanding their reach without requiring large investments. In addition, digital technology allows companies to use data analysis in making better decisions. For example, companies can leverage big data to understand consumer behavior and adjust their product offerings. However, challenges also arise amidst this growth. Economic inequality is increasingly felt, especially between developed and developing countries. Developing countries often lack adequate digital infrastructure, preventing them from competing in global markets. On the other hand, developed countries that have adopted digital technology quickly enjoy faster economic growth. In the digital era, innovation is also the key to creating new jobs. The information and communications technology (ICT) sector is growing rapidly, creating demand for skilled professionals. Education and training for the younger generation is very important to prepare them to face the challenges of the digital era. STEM (Science, Technology, Engineering, and Mathematics) programs are the main focus in efforts to improve workforce skills. Furthermore, digitalization also brings changes in consumption patterns. Consumers are now more likely to shop online, prompting companies to adapt quickly to market demands. This change has a major impact on the retail sector, where many companies are investing in digital technology to face increasingly fierce competition. On the policy side, governments around the world must respond to these changes with adaptive regulations. This includes personal data protection, digital taxes, and policies that support innovation. Countries need to collaborate in creating a framework that supports inclusive digital growth, so that all sectors of society can experience the benefits of economic growth. Thus, analysis of global economic growth in the digital era shows that technology has an important role in increasing productivity and innovation, but also demands attention to issues of inequality and policy adaptation. Appropriate efforts to address these challenges will support sustainable and inclusive growth in the future.